Max
Who am I?
Hi, I'm Max Tam. I am a highly analytical digital marketer with a strong background in data analysis and a deep understanding of marketing strategies and tactics. I excel in using tools like SQL, Python, Tableau, Google Analytics, Google Data Studio and other data analysis software to extract insights and make data-driven decisions for my executive team. In addition to my expertise in data analytics, I have a proven track record in driving results and building successful campaigns in Facebook and TikTok advertising. I have experience in creating and managing campaigns, managing and analyzing data, providing customer service and creating strategies. I am always seeking to learn and improve my skills, and I am excited to continue to grow and develop as an analytical marketer within my company. I am proficient in HTML and CSS, and am able to create, improve, and optimize e-commerce platforms to drive sales and increase conversions for my company. I am looking for a challenging role in a dynamic company where I can bring my skills and experience to help drive growth and success, utilizing data analytics to inform decisions and measure the performance of campaigns for my company.
Always interested in hearing from others!
Let's ConnectMy Expertise
E-commerce Opeartions
Data Analytics
Paid Media
Software & Web Technologies
Analytic Tools
Data Base Programs
Web-Based Applications
Digital Marketing
Office Tools
Work Experience
Digital Marketing & E-commerce Analyst
Aug 2021 - Present
- Utilized Python to analyze customer purchase data and identify other products frequently purchased in addition to seasonal launches, resulting in improved product cross-selling
- Provided perspective in the setup of A/B tests and subsequent reporting of test results, including pre-optimization and post-optimization analyses
- Analyzed navigational elements that were not driving revenue and recommended their removal, resulting in increased revenue as measured by revenue growth
- Increased team efficiency by implementing Data Studio reports, resulting in hours saved on reporting as represented by data visualization dashboards
- Deployed a website using Heroku, a cloud platform and Python Pandas & Flask to analyze inventory levels, resulting in improved inventory management and optimized stock levels as measured by data analysis
- Evaluated effectiveness of marketing spend in each digital channel and optimized channels with more efficient ROI
- Managed the SEO channel to improve technical foundations and provide content optimization, resulting in 20% YoY growth in organic revenue
E-Commerce Operations Associate
Sep 2019 - Jul 2021
On a daily basis I supported all AM Retail Group ecommerce websites including DKNY, Karl Lagerfeld
Paris, G.H. Bass & Co., Wilson's Leather, and Andrew Marc annual Revenue totaling $35M+.
- Implemented split A/B tests for a few brand websites resulting in 18% rise in revenue & 27% increase in CTR
- Handled user experience on all retail websites and worked with the development team to improve customer journeyO
- Supported all merchandising teams in putting products live on websites, ensuring a seamless launch process
- Assisted in management of digital marketing agency relationships (SEO, paid search, affiliate, display advertising)
- Oversaw content management (site publications, creating promotions) using HTML, CSS, Javascript for publication
Facebook Ads Manager & E-commerce Intern
Jul 2018 - Aug 2019- Managed $150, 000 Facebook Ad spend in highly competitive niches, ahieving a 3x return on ad spend
- Worked with Shopify integration and back-end apps, including Klaviyo, to support regional marketing campaigns
- Provided direct support of supply chain management resulting in increased efficiency and cost savings
Certifications
INSIDE LVMH
Conductor All-Star (SEO)
Conductor MVP (SEO)
Management of Fashion & Luxury Companies
Lean Six Sigma Green Belt
Digital Marketing - General Assembly
Projects
